President of James & Sons Visits Baselworld 2014

We are currently attending Baselworld, in Basel, Switzerland which is the largest watch & jewelry fair in the world. Each year, the Swiss watch manufactures roll out their new collections at this show.

James & Sons is excited to see that Rolex has presented a lot of exciting new watches to their collection. The blue and red bezel GMT II has been reintroduced, with major changes. In addition to the Cerachrom bezel and increasing technical improvements, this watch is only available in 18k white gold. We are excited to have this watch in our jewelers in Chicago late this summer.


Another nice reintroduction is the Sea-Dweller. Replaced some years ago by the 44mm Deep Sea, there was a void between the Sub and her big cousin. The new Sea-Dweller fits the void beautifully.

Three new additions to the Sky-Dweller collection have been introduced. A yellow gold version with a leather strap, an everose gold with a bracelet and gorgeous dial, and finally, my favorite, a white gold with a strap and stunning black dial. All three will be in store this fall.

We also purchased five new Oyster Perpetual watches introduced in stainless steel in 31mm and 34mm. The have beautiful new dial colors and are within Rolex introductory price points.

This is a serious trade show booth with three stories, a kitchen and, I am told, a restaurant with seating for 30!

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